google design sprint

Google Design Sprint

Google Design Sprint is a methodology developed by Google and used by many companies to quickly asses a new idea, project, start-up etc.. The reasons for using this method are:

  • New ideas are very hard to verify in terms of their usefulness in the business market.
  • New ideas often “suffer from” insufficient resources.
  • A quick verification of a new idea with a potential user/client allows them to detect and abandon wrong solutions and save you from wasting your money.


Google Design Sprint is a 5 to 6 day process that allows you to answer the key business questions regarding your new idea. The process involves the conceptual design, prototyping and verification of an idea by a potential user. This is a way to verify your initial assumptions without paying the costs of actually producing and putting a new product/service on the market.


In our opinion, Genuitek Lean Canvas Model Stage I is an excellent starting point for GDS.


The Process [6 stages]:


1. Understand

What do people need? What is the business need and what are the technological constraints? Summarize the information and first ideas. Vote on the best ideas.

2. Define

Brainstorm – what’s possible. Create a user story.

3. Diverge

Work individually to describe detailed solutions in writing. Everyone works separately to create as many ideas as possible.

4. Decide

Rank solutions, choose the best ideas so far. We do not want to prototype and test a dozen solutions.

5. Prototype

Build something quick and even incomplete that can be shown to users – real enough to grasp how it would work. Prototype means create a minimum viable concept

6. Validate

Show the prototype to real people (e.g. people outside your company) and learn what works and what doesn’t work. Test (observe what’s effective for users). Summarize, review, and plan your next steps.


Zbigniew Guziak

Business Analyst and Development Manager

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