Geolocation or location-based marketing is becoming more and more popular. It uses the ability for mobile devices to track and report person’s location in real time with a reliable degree of accuracy. The data is usually provided through GPS satellites. It can be used in a variety of ways to help companies gain new customers.
Amazing technology of the digital age we live in offers a huge amount of possibilities for the companies who want to attract new customers. Nowadays, more and more firms invest in tools to monitor and analyse data, such as the behaviour of their clients, to ensure the best quality of service and, therefore, increase their revenue. Considering the case of Starbucks, we can see that investing in big data can really pay off.
Bank It Up
On 20th of May 2017 the next edition of Hackathon, a 26-hour programming marathon, took place in Wroclaw. Software engineers, graphic designers, managers and other enthusiasts of new technologies worked really hard on building a prototype of an application (web or mobile). The subject of the event was “Bank 2030” and the solution was supposed to involve the development of new banking services – both oriented on customers as well as bank employees. The best projects were granted a monetary reword and a possibility to cooperate with IT specialists from the bank on development and implementation of the proposed solutions.