Geolocation in Marketing

Geolocation or location-based marketing is becoming more and more popular. It uses the ability for mobile devices to track and report person’s location in real time with a reliable degree of accuracy. The data is usually provided through GPS satellites. It can be used in a variety of ways to help companies gain new customers.

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Starbucks – How to Maximize Work Using Big Data

Amazing technology of the digital age we live in offers a huge amount of possibilities for the companies who want to attract new customers. Nowadays, more and more firms invest in tools to monitor and analyse data, such as the behaviour of their clients, to ensure the best quality of service and, therefore, increase their revenue. Considering the case of Starbucks, we can see that investing in big data can really pay off.

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Texting Business

When you hear the word “texting” probably the first thing that comes to your mind are teenagers gossiping or adults sending birthday wishes. However, in today’s fast-paced world where every minute is precious, texting became also a business tool.

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Internet Trends 2017

Mary Meeker, an Internet guru and a partner in Kleiner Perkins Caufield & Byers, has published an annual report on major trends and challenges in today’s digital world. The report includes 355 slides and contains a large volume of statistical and analytical data.

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“Bank 2030” – A Word on Hackathon and New Banking Services

Bank It Up 

On 20th of May 2017 the next edition of Hackathon, a 26-hour programming marathon, took place in Wroclaw. Software engineers, graphic designers, managers and other enthusiasts of new technologies worked really hard on building a prototype of an application (web or mobile). The subject of the event was “Bank 2030” and the solution was supposed to involve the development of new banking services – both oriented on customers as well as bank employees. The best projects were granted a monetary reword and a possibility to cooperate with IT specialists from the bank on development and implementation of the proposed solutions.

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